Authentic subs done the right way? It’s a Jersey Mike’s thing.
How do you make Jersey Mike’s stand out from the other sub-par competitors? You focus on the thing that makes Jersey Mike’s so unique: making fresh, authentic subs right in front of you. How do you get the word out? You enlist the help of lovable New Jersey icon Danny DeVito as Jersey Mike’s super fan. What better way to shine a spotlight on a New Jersey staple than someone who grew up down the road from the original restaurant?
Wakey Wakey
What’s the one thing that can get Danny DeVito up in the morning? The fresh daily prepping of ingredients from Jersey Mike’s.
Jersey Mike’s in the Morning
It’s not breaking news that Jersey Mike’s has always freshly made their subs right in front of you. But for social content, we’ll treat it as such.
Happy Place
Seeing all the fresh slicing at Jersey Mike’s can transport anyone to their happy place….
Thank You
Jersey Mike’s donates all of their sales to local charities for their annual “Day Of Giving.”
And to show their appreciation, Danny DeVito is going to take it upon himself to write EVERYONE a thank you card.
And yes…Danny “really wrote” 1,819,154 thank you cards…
Fishing
Don’t worry about Danny DeVito fishing in your office building. The only thing that matters are Jersey Mike’s subs.
The creative genius behind the spot and “What Matters Most” campaign is none other than Jordan Fishel & Sydney Cohen. I had the opportunity to oversee production and post production needs for this spot.
Coolest Thing
The coolest thing you’ll ever see at a Jersey Mike’s is all that fresh slicing… the second coolest thing would be Danny DeVito’s Double-Dutch crew.