The Next Golden Era of Hockey is now.
A new era of hockey is here. Powered by the league’s top players, this campaign taps into culture to show the game at its youngest, fastest, and most skilled.
For the 2025-26 season, I concepted and produced Day In The Life with my copywriter, Tim Flemke. Then I had the opportunity oversee production and post production for Work From Home, Reality TV, and Ai Can’t NHL.
Day In The Life
The life on an NHL player is very similar to the life of your average social media influencer.
Senior Copywriter | Tim Flemke
Senior Art Director | Moi
Work From Home
The demand to get back into the office even has hockey players prefer working from home.
Copywriter | Sarah Solovy
Art Director | Coco Loomis
Reality TV
You get the same excitement watching the NHL as you do reality TV.
Senior Copywriter | Jordan Fishel
Senior Art Director | Sydney Cohen
Ai Can’t NHL
There’s one job that Ai doesn’t stand a chance at.
Copywriter | Andy Frank
Art Director | Ryan Almond