KFC claps back at McDonald’s for entering the chicken tender wars.
McDonald’s thought they could mess with chicken tenders. Big mistake. KFC wasn’t having it — so we rushed to their Chicago training facility (conveniently a hop, skip, and a jump from our office) and crashed McDonald’s Hamburger University and other spots all over the city.
Because when it comes to chicken, you don’t call a clown. You call the Colonel.
One hand for the KFC Twister. The other for anything else.
For far too long, hands and stomachs everywhere have been deprived of KFC’s iconic Twister Wrap.
Now, the fan favorite is making its long-awaited return for a limited time. To celebrate its comeback, we launched a social campaign that strategically targeted a generation always on the move. We leaned into the Twister’s greatest perk: enjoying a delicious meal in one hand while doing literally anything else with the other.
We positioned the Twister as the ultimate grab-and-go meal, proving that you can satisfy your hunger without missing a beat.
CW | Tim Flemke
CD | James Lee
CD | Ben Doessel