Airheads has officially entered the Chicken Wars.

For many years, major fast-food chains have been fighting for ultimate supremacy in the fried chicken sandwich wars. And just like many outside observers, Airheads thought it was getting a little out of hand. The candy brand that’s all about play brought a playful spin to the chicken fray. On Tuesday, 7/6, National Fried Chicken Day, we unveiled an Airheads version of a chicken sandy — with a bun made out of 100% Airheads candy— bringing some much-needed play to the growingly fierce chicken wars.